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Soo Yeon Oh 5 Articles
The Relationship between Brand Personality, Consumer Sentiment, and Purchasing Behavior in Medical Skincare
Kyung Jin Lee, Soo Yeon Oh
J Korean Soc Cosmetol. 2015;21(1):73-81.   Published online February 28, 2015
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Research Paper : A Study on the Consumer`s Purchase Motivation and Attributes to Evaluate in Skin Care Related to the Level of Appearance Involvement
Soo Yeon Oh, Ji Hyun Jeon, Young Sun Rhee
J Korean Soc Cosmetol. 2013;19(5):850-857.   Published online October 31, 2013
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Research Paper : The Study About Skin Care Preference of Consumer According to Life Style -In Comparison Between General Skin Care and Medical Skin Care-
Soo Yeon Oh, Young Sun Rhee
J Korean Soc Cosmetol. 2012;18(2):310-318.   Published online April 30, 2012
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Research Paper : The Effects of Service Quality on Perceived Value and Post-purchase Behavior in Skin-care Shop
Youn Jeoung Shin, Soo Yeon Oh, Ji Hyun Jeon
J Korean Soc Cosmetol. 2012;18(2):338-344.   Published online April 30, 2012
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Research Paper : The Effect of Skin-care Worker`s Verbal and Nonverbal Communication on the Store Evaluation
Soo Yeon Oh, Kyong Hee Han, Ji Hyun Jun
J Korean Soc Cosmetol. 2011;17(5):945-952.   Published online October 31, 2011
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